Step 1: Campaign Setup
This phase involves analysis of your site, link structure, code, navigation and content of the website. This phase also includes analyzing your top five competitors on the major search engines and drawing a comparative report.
Step 2: Keywords Research
We conduct extensive research using varied tools and actual search data to find keywords worth your investment. Factors, such as your target clientele, geographic area and nature of your business are kept in mind while finalizing keywords. The keyword research report is sent for your review and approval.
Step 3: Optimizing Pages
The focus is on content optimization through keyword incorporation, LSI, anchor text and interlinking. Pages are specifically optimized according to the different theme of each page/section on your site.
Step 4: Code Optimization
Code is like the ‘life support system’ of the website. Our SEO specialists analyze the code and rewrite the title tag, description tag, and keyword tag to ensure they are search engine optimized, search engine friendly and most importantly clickable.
Step 5: Building backlinks
The task is to get smart links from content marketing which promise maximum value in keeping with the changing search engine guidelines. All the links that we get are from a related and clean websites. We believe that a low Page Authority link from a related website is better than a one way link from a random one.
Step 6: Google+, Facebook & twitter Marketing
We believe social has become a part of search. That’s why, all our packages come integrated with a social component to keep your social accounts active and search results truly diversified.
Step 7: Generating Reports & Tracking Rankings
From research and development to reporting and analysis, we provide you with a full range of reports that includes monthly rank reports, extensive excel sheets, PDFs, graphs on rankings, ranking trends, traffic flow, click rates, conversions and more.